Macroeconomic Impact on Business Operations

Macroeconomic Impact on Business Operations Free Online Research Papers Macroeconomic Impact on Business Operations The Federal Reserve Board uses tools to control the money supply in the United States, which are open-market operations, the reserve ratio, and the discount rate. These tools influence the money supply and affect macroeconomic factors, which I will discuss in detail. I will also explain how money is created in a macroeconomic system, and recommend monetary policy combinations to best achieve a balance between economic growth, low inflation, and a reasonable rate of unemployment. Feds Tools of Monetary Control The Fed has three tools that are used for monetary control in altering the reserves of commercial banks. The money supply is the total amount of currency plus deposits held by the public. These tools can alter economic growth, change the rate of inflation, the level of employment, and adjust the exchange rate, by expansionary or contractionary monetary policy. Open-Market Operations The amount of money circulating in the economy can be adjusted through open-market operations, specifically with selling and purchasing of U.S. Treasury and federal agency securities bonds in the bond market. The Federal Open Market Committee (FOMC) will decide on a short-term objective for open market operations. This objective can be a chosen quantity of reserves, or a desired price (federal funds rate). The federal funds rate is the interest rate at which commercial banks lend balances at the Federal Reserve to other depository institutions overnight. †If the Fed believes that the economy is overheating (if the supply of money is outpacing production of goods), it will raise interest rates and bring money supply down to what it perceives to be the â€Å"equilibrium† level. With the same thought, if the Fed believes economic growth is outpacing money supply (causing deflation/less inflation), it will reduce interest rates. When interest rates are lower, it’s che aper for individuals to take out loans to start new businesses or buy goods and services. This also discourages them from keeping their money in a bank account, because they would make less interest† (NematNejad, 2007). The open-market operation is considered the most common tool used by the Fed, because bonds are bought and sold every week day in New York City. The Reserve Ratio The Fed has control over the reserve ratio, which determines the lending ability of commercial banks. The reserve ratio stipulates how much a bank is required to keep in reserves relative to what is in deposits. If a bank has a reserve ratio of 15%, the required reserve on $10 million in deposits is $1.5 million. The required reserve ratio is dictated to be certain banks do run out of cash on hand to meet the demand for withdrawals. The money not required in be on hand is then loaned out to customers, which in turn, increases the money supply. The Discount Rate The Federal Reserve Bank is a lender of money to commercial banks. When commercial banks borrow from the district central bank with a promissory note, the interest charged is referred to as the discount rate. The borrowed money will then increase the commercial bank’s reserve, which increases their lending ability. The discount rate is determined by the Fed, and this will be the cost of attaining the reserves. If the Fed were to lower the discount rate, more commercial banks would be inclined to borrow to obtain additional reserves, which would lead to more money in the economy. The same works in reverse for decreasing the money supply. Creation of Money Using the tools previously identified, the Fed can increase the supply of money, in other words, create money. During a period of expansionary monetary policy, decreasing the reserve ratio will result in more money commercial banks are able to lend to customers. By lowering the discount rate, the Federal Reserve Bank will lend more money to commercial banks. With commercial banks increasing reserves, the amount available for lending increases, which results in increases in the money supply. The open-market operation of buying and selling of government bonds is the most commonly used tool the Federal Reserve Bank uses to create money. If the economy is showing signs of recession and unemployment, the Fed will buy securities to increase commercial bank reserves. By increasing the commercial bank reserves, as previously discussed, the lending of the reserves will result in the creation of money. The goals of reaching low inflation, economic growth and a reasonable rate of inflation may sometimes conflict with one another. â€Å"One kind of conflict involves deciding which goal should take precedence at any point in time. For example, suppose theres a recession and the Fed works to prevent employment losses from being too severe; this short-run success could turn into a long-run problem if monetary policy remains expansionary too long, because that could trigger inflationary pressures. So its important for the Fed to find the balance between its short-run goal of stabilization and its longer-run goal of maintaining low inflation† (Federal Reserve Bank of San Francisco, 2004). Recommended Monetary Policy Monetary policy has become the policy of choice when determining the levels of the money supply. The advantages over fiscal policy are the speed and flexibility, and the isolation from political pressure (McConnell and Brue, 2004). Using the open-market operation, the Fed can purchase or sell government securities daily to affect the money supply and interest rates without much delay. Working in combination with reserve requirements, and discount rates, the Federal Reserve Bank can manipulate the application of monetary policy to achieve a balance between economic growth, low inflation, and a reasonable rate of inflation. The easy money policy was applied to the recession of 1990. The decision to increase the supply of money increased the aggregate demand which resulted in the use of inactive resources. The decision to increase the money supply may have an adverse effect on the economy; excessive spending. Overactive spending may lead to an inflationary economy, which is remedied by selling securities, increasing the required reserve ratio, and raising the discount rate offered to commercial banks. The policy incorporating these actions is called a tight money policy. The reason for a tight money policy is to decrease spending and control inflation. To achieve an environment of a stable economy, finding the balance between easy and tight money policies is crucial. A quote from Milton Friedman (1968) states The first and most important lesson that history teaches about what monetary policy can do and it is a lesson of the most profound importance is that monetary policy can prevent money itself from being a major source of economic disturbance. Managerial Decision Making In the University of Phoenix simulation (2008), scenarios are presented to students regarding monetary policy. The student is allowed to make decisions which affect the Real Gross Domestic Product (GDP), inflation, and unemployment levels. In the first scenario, global developments have caused the economy to sag, and industrial production to slow. Although inflation looks to be under control, the Real GDP is falling, and unemployment is on the rise. The solution to this scenario can be a combination of increasing the Discount Rate (DR) Federal Funds Rate (FFR) percentage spread, raising the reserve ratio slightly, and selling approximately $750 million in government securities. The results of my choices were almost a 1% increase in the Real GDP, a tenth of a percent rise in inflation, and a 0.8% drop in unemployment. By selling securities, the supply of money goes up, along with inflation. The unemployment rate does the opposite of Real GDP. If investment and spending rises, demand rises, therefore, increasing the opportunities in the workforce. Unemployment will decrease with the rise of the Real GDP. Ideas from the simulation on how to use monetary policy tools of discount rate, reserve ratio, and open-market operations helps me understand how the supply of money is controlled. Conclusion The three tools of monetary policy include the open-market operations, the required reserve ratio, and the discount rate. Together, these tools will be applied to either expansionary or contractionary policy during times of recession or growth. The policies will influence those who can create money. As the Fed lowers the required reserve ratio, banks have more flexibility when lending money. Lowering the discount rate allows commercial banks to borrow more from the Federal Reserve Bank, which also increases the availability of money for lending. But the most commonly used tool is the open-market operation, where the government sells and buys securities to increase commercial bank reserves. The tool is used every day of the week. Monetary policy is the policy of choice, with its speed and flexibility, and separation from political pressure. The Fed can act quickly to respond to inflation, unemployment, and economic growth. References Brue, S.L., McConnell, C.R. (2004). Economics: Principles, Problems and Policies, 16e. The McGraw-Hill Companies Federal Reserve Bank of San Francisco. (2004). About the fed. Retrieved February 1, 2008, from frbsf.org/publications/federalreserve/monetary/goals.html Friedman, Milton, The Role of Monetary Policy, American Economic Review, 1968: p.12. NematNejad, A. (2007). Best way to invest. Monetary policy. Retrieved February 2, 2008, from bestwaytoinvest.com/monetary-policy. University of Phoenix, (2008). Economics for managerial decision making [Computer Software]. Retrieved February 2, 2008, from University of Phoenix, rEsource, Simulation, MBA501-Forces Influencing Business in the 21st Century Web site. Research Papers on Macroeconomic Impact on Business OperationsTwilight of the UAWIncorporating Risk and Uncertainty Factor in CapitalThe Effects of Illegal ImmigrationPETSTEL analysis of IndiaAnalysis of Ebay Expanding into AsiaOpen Architechture a white paperDefinition of Export QuotasGenetic EngineeringBionic Assembly System: A New Concept of SelfResearch Process Part One Macroeconomic Impact on Business Operations Free Online Research Papers Macroeconomic Impact on Business Operations Monetary policy is a strategy that is used by the federal government to influence the economy. Having monetary authority allows the government to control the supply and availability of money (Federal Reserve, 2009). Along with the monetary policy, political objectives have a strong influence on the economy and its growth. The main goal of our government is to implement â€Å"macroeconomic stability†, which includes low unemployment, low inflation, and steady economic growth (The Financial Pipeline, 2009). This paper will discuss how money is created, and how factors such as GDP, economic growth, inflation, and unemployment are affect by the monetary policy. Money creation is a tool that is used to produce or issue money. The process of money creation takes place in three ways. The first step is by manufacturing and distributing paper currency or metal coins. Second, money is distributed through debt, lending, and government policies. The regulation, production, and the redemption of money are regulated through the Federal Reserve (Federal Reserve, 2009). The Federal Reserve determines the operation of financial markets and the purchasing power of money throughout the U.S. economy. Within the Federal Reserve is the regional bank, which in turn measures the money supply. These regional banks within the Federal Reserve are private banks that control the issuance of â€Å"debt-backed† money to the government (The Financial Pipeline, 2009). The Federal Reserve is responsible for implementing monetary policies that help regulate the economy. The Federal Reserve conduct’s the nation’s policy by influencing monetary and credit policies. They also supervise and regulate the banks in order to ensure the consistency and safety of the nation’s financial system. Lastly, the Federal Reserve provides financial services to depository institutions, and foreign official institutions. It also plays a major role in the operation of the U.S. payment system (Federal Reserve, 2009). In order to stimulate the economy, the Federal Reserve implements the federal funds, which are the reserve balances that private banks keep at their local Federal Reserve Bank. The reason for keeping money at the Federal Reserve Bank is to maintain a strategy that allows for private banks to loan money to one another. This financial market system plays a vital role within the Federal Reserve because it influences the use of monetary policy. This action in turn influences the use of monetary policy and it determines the amount of money that the private banks charge each other for the lending of those federal funds (Federal Reserve, 2009). The Federal Reserve consists of 12 Federal Reserve Banks. These 12 banks distribute banking services to depository institutions and also to the Federal government. These banks are also responsible for maintaining accounts, providing various payment services that include collecting checks, electronically transferring money, and lastly distributing and receiving currency and coin (Federal Reserve, 2009). When it comes to retail, the Federal Reserve provides a series of financial services that deal with wholesale payments. According to Ghatak Sanjers (2007), retail payments are small dollar amounts that include a depository institution’s retail clients, which consist of small and large businesses. Wholesale payments are reserved for large dollar amounts, these depository institutions are typically for large corporations. Monetary policy has a strong influence on the economy when it comes to inflation. In our economy there are two types of inflation, which are monetary inflation and price inflation. Monetary inflation deals with an increase in the money supply. Price inflation deals with the steady increases of the level prices, which in turn determines the value and purchasing power of money (Steele, 2008). If there is a fast increase in money and credit over a certain period of months, it will usually result in price inflation. According to Ghatak Sanjers (2007), when it comes to price inflation a dollar buys less and less over time. Monetary and price inflation can have a negative impact on the economy. Lenders lose money because the value of a dollar isn’t worth as much, businesses struggle with projecting future plans and, in turn lead to decrease in projects. Mortgage companies really suffer from inflation, because monetary inflation increases long-term interest rates (The Financial Pipeline, 2009). Those long-term interest rates typically leads to a decrease in consumer spending because people are less likely to make major purchases such as homes and cars, b ecause of high interest rates. The overall goal of implementing monetary policy within the U.S. economy is raising or lowering interest rates based on the demand for goods and services (Steele, 2008). Changes with interest rates affect the demand for goods and services by determining borrowing costs, the availability of loans, the income of households, and foreign exchange rates. Long term interest rates are a reflection of the financial markets expectations of what the federal government will do in the future (The Financial Pipeline, 2009). When it comes to the concern of inflation the financial markets add a risk premium to long-term rates, which in turn will make interest rates higher. If there is a decrease in interest rates, the cost of borrowing is lower, which is good for business growth. It is also good for economic growth, because it leads to an increase of supply and demand. Another result of lower rates is valuable bonds and higher stock prices. Individuals, who have stock that is valued high, are more likely to spend more, and businesses are more willing to invest. Monetary policy affects inflation by the demand to enforce labor and capital markets beyond their abilities (Federal Reserve, 2009). If the monetary policy is persistent with maintaining low short-term rates there will be an increase in interest rates, which in turn could deter spending. So in order to deal with inflation, the goal is to decrease the money supply in the economy. Reduction of excess money would lead to a decrease in aggregate demand, and would help reduce the level of price inflation (Ghatak Sanjers, 2009). Monetary policy also plays a critical role on employment and the labor market. The federal government structures the labor market through paying unemployment insurance benefits, determining the minimum wage, raising or lowering income taxes, and lastly setting the rules and guidelines for labor unions to operate. Also employment, is influenced by government investment and the infrastructure, this includes schools, roads, and parks. These places have an effect on the amount of money paid to the labor force. The government’s monetary policy has an effect on the cost and availability of money and credit through the demand for labor. When there are high levels of unemployment, the Federal government must be consistent in order to ensure the demand for money is growing fast enough (Ghatak Sanjers, 2009). One strategy for the government is to try to lower the unemployment rate by stimulating the growth of the money supply. An outcome of this strategy could possibly be a boos t in economic activity, but it doesn’t stabilize the rate for high unemployment. Even though bringing more money into the economy sounds like a legitimate reason to help a weakening economy, though it doesn’t mean it is a reasonable cure. Higher wages and prices could mean an unreasonable change in economic growth, which in turn can lead to inflation and businesses could stop hiring (Steele, 2008). By the federal government establishing the monetary policy, they are constantly looking for ways to keep the unemployment and inflation levels low. When there is a steady economy, reducing doubt in the marketplace is crucial for companies and its workers. This way more businesses and investment decisions can be made, which can lead to the hiring of more employees. Having stability allows the economy to grow and produce at high levels. Currently, the nation’s unemployment rate is at 9.8 percent. According to The Financial Pipeline (2009), many Americans have become frustrated when it comes to looking for work. In the U.S. employers cut 263,000 jobs last month and there were more than 200,000 layoffs for the month of August. Since the recession began there has been a loss of more than 7.2 million jobs. Those numbers are terribly high, and could possibly get worse. The high loss of jobs will affect consumer spending negatively. In order for the unemployment rate to improve, the industries of renewable energy, healthcare, and construction will have to experience a steady rate of growth (Ghatak Sanjers, 2009). Overall, in order to have a balance of a healthy economy and steady employment there has to be a steady pace of revenue, strong interest rates, and economic growth. The monetary policy is a reflection of the government’s ideal of regulation and trade within the economy. References Federal Reserve. (2009). Federal Reserve Bank of San Francisco. Retrieved from www.frbsf.org Ghatak, S., Sanjers, W. (2007). Monetary policy rules in transition economies: the impact of ambiguity. International Journal of Development Issues, 6(1), 50-55. doi:Cengage Learning Steele, D. (2008). The alliance takes on the reserve bank and its effect on jobs. Monetary Policy and Employment. Retrieved from www.jobsletter.org.nz/jbl08410.htm The Financial Pipeline. (2009). Monetary Policy. Retrieved from www.finpipe.com Research Papers on Macroeconomic Impact on Business OperationsTwilight of the UAWPETSTEL analysis of IndiaQuebec and CanadaThe Effects of Illegal ImmigrationAppeasement Policy Towards the Outbreak of World War 2Analysis of Ebay Expanding into AsiaIncorporating Risk and Uncertainty Factor in CapitalThe Project Managment Office SystemDefinition of Export QuotasGenetic Engineering

Mass Media and Its Influence on Public Opinion Essay

Mass Media and Its Influence on Public Opinion - Essay Example This project analyzes how mass media manages to both observe and influence public opinion as it relates to consumer-based and politically-based advertising. Mass Media Industry Social changes occurring across the world have radically changed how information sources are utilized for learning, entertainment, and knowledge-sharing. Social-based technologies, such as MySpace, YouTube and Facebook are now considered to be moving into the social mainstream, thus providing an excellent opportunity for opinion leaders to spread their personalized messages. â€Å"Wherever people are online, they are actively engaged in a wide variety of social media platforms, from blogs to social networking to video sharing† (Smith, 2009, p.559). Social media over the Internet is a significant revolution from traditional information sources such as newspaper and television as it relates to lifestyle and allows for evolution of thought from a variety of demographics. This is why this form of media is b ecoming more and more valuable to opinion leaders as it maintains the ability to reach a wide variety of consumers to present different advertising schemes and concepts. The content of messages now have changed with the use of mass media when considering social media outlets as it no longer has to be targeted to just one specific demographic, such as newspapers like the Wall Street Journal which is targeted to those who invest in stocks and bonds. It can be directed toward a global community, as a means to influence and persuade others to accept a particular advertising message. The electronic format of this type of media also allows for rapid changing of the message by the opinion leaders as a means to shift delivery in the event of changing social needs or beliefs across the world. In order to explore the issue more effectively, one should take into consideration the concepts of advertising in order to better understand the observational methods of those delivering the advertising content over mass media sources and how it manages to influence opinion of the community. Marketers have a strategy to ensure competitiveness of their products and also to maintain a competitive edge over other businesses that sell similar products or concepts and services. This strategy is referred to as positioning, which is â€Å"owning a place in the mind of a consumer. By understanding how a mind works, marketers can use it to their advantage and successfully drive demand for their products† (Trout, 2008, p.2). Marketers understand that there must be some element about their products or advertising strategy that is unique to all other competition and they rely on the ability to persuade consumers to accept and adopt their intended messaging. They do this by relating information to the individual’s lifestyle and then select a particular, very biased message that will be delivered to their specific target group. Now that the fundamentals of advertising messaging ha ve been understand as it relates to changing the mind-set of buyers, it can be explored how observation and influence occur as a product of this advertising strategy. In earlier years, marketers used traditional forms of mass media to deliver a singular, streamlined message that was not easily transformed or updated as it was generally in print. Today, with concentrated growth in the Internet, public opinion leaders can now create new,

Life Stressors Journal Assignment Example | Topics and Well Written Essays - 250 words

Life Stressors Journal - Assignment Example This means that the period assessed was packed with high stress levels ( Koocher & Greca, 2011). I was not surprised by my life stressors since I experienced tough times and was always indoors thinking about my stressors. My major stressors were my education; that is, my fees, grades and competition from other students. These stressors greatly impacted my socializing skills forcing me to be a loner. I tried reaching out to friends as my relaxation technique, by creating a good social support system, and it really worked as I realized that a problem shared is half solved. Major health risks associated with distress are; insomnia, bouts of anger, depression, restlessness, tense muscles, and fatigue. The critical point in managing stress is our ability to control how we react to the situation that led to the stress. We are usually so busy living our life that we don’t take time to stop and assess. We should practice the various relaxation techniques for a healthy living (Koocher & Greca,

Rain Water Harvesting As Water Scarcity Solution Environmental Sciences Essay

Rain Water Harvesting As Water Scarcity Solution Environmental Sciences Essay Availability of water is critical for ecosystem health and productivity, ensuring supply of a range of products and services, to benefit human well-being (e.g., GEO4, 2007; MA, 2005). Future pressures from climate change, growing population, rapid land use changes and already degraded water resource quality, may intensify water shortages in specific communities and exacerbate existing environmental and economic concerns (5). Population around the world today depends on the renewable resources of water for their water needs in industrial, agricultural and domestic sectors. But when these are withdrawals are greater than 20% of total renewable resources, water stress often is a limiting factor on development; withdrawals of 40% or more represents high stress. Similarly, water stress may be a problem if a country or region has less than 1,700 m3 yr-1 of water per capita (4). In 1990, approximately one-third of the worlds population lived in countries using more than 20% of their water r esources, and by 2025 about 60% of a larger total would be living in such stressed countries, in the absence of climate change largely because of population growth (6).IPCC in its Third Assessment Report predicts that increase of temperature between 1-2 °C would lead to decrease in water supply in regions already suffering from water scarcity such as the Mediterranean, southern Africa, and arid parts of central and south Asia affecting half a billion people. These areas will be further affected if the temperature increases 2-3  °C (1). With growing number of population belonging to the water stress areas of the world, it has become crucial for humans to find out alternative sources of water, proper management of the given resources and bring in technological changes to improve water use. Though centralized water management systems has a huge impact on our lives today, societies, government and citizens around the world are looking out of alternative resources to augment the available water resources. Rainwater harvesting, as one of such methods, is the accumulating and storing, of rainwater. Depending on local environmental conditions, water harvesting may provide a supplementary supply, an alternative supply or the only feasible improved supply. The current centralized water supply paradigm which is followed in all the cities of the world seems unsustainable and extremely high on energy consumption. In United States, about 4% of the U.S power generation is used for water supply to the population and electricity re presents approximately 75 percent of the cost of municipal water processing and distribution (19) (20). As an alternative paradigm for more sustainable water availability, harvesting rainwater, storing it in tanks, and recharging groundwater may be used to provide drinking water, water for livestock, water for irrigation or to refill aquifers. In rural areas, rainwater can be used to even supplement agricultural income through small horticultural projects and maintaining improved amount of livestock apart from developing the quality of life of rural women in many parts of the world who spends a considerable portion of their day- to- day life in collecting water for drinking and house hold purposes. In just one day, more than 200 million hours of womens time is consumed for the most basic of human needs collecting water for domestic use (21)( I still remember, the distance I used to travel to collect water from nearby reservoirs as kid visiting my village during holidays back in Ind ia). As the civil society is becoming more aware and sensitized regarding its potential, rainwater harvesting can also be scaled up to neighborhood and micro-watershed levels. More than one out of six people lack access to safe drinking water, namely 1.1 billion people, and more than two out of six lack adequate sanitation, namely 2.6 billion people (Estimation for 2002, by the WHO/UNICEF JMP, 2004). Rainwater collected from the roofs of houses, tents and local institutions, or from specially prepared areas of ground, can make an important contribution to drinking water. Rainwater systems are simple to construct from inexpensive local materials, and are potentially successful in most habitable locations. Roof rainwater can be of good quality and may not require treatment before consumption. Although some rooftop materials may produce rainwater that is harmful to human health, it can be useful in flushing toilets, washing clothes, watering the garden and washing cars; these uses amount to a significant amount of water used by a typical home. In many parts of the world, households and communities have augmented or substituted their household supplies with ra inwater for reasons of scarcity, salinity, quality of service and for risk substitution. While rainwater may not always provide a full-year round of supply, it enhances water security in the house and generally provides a good quality water. Historical development of rainwater harvesting Water has been important for the development of cultural complexity in human society during the Holocene and earlier (16). Human ancestors have always used aquatic resources to their benefit (18), as we see the earliest association of hominid ancestors with lakes and pools dating back to 6 and 7 m.y. ago (Upper Miocene) from northern Chad, Central Africa(19).Rainwater collection is one of the oldest means of collecting water for domestic purposes. Archaeological excavations document ancient rainwater harvesting in Mesoamerica, the Mediterranean, and the Orient (10). Historically, in Baluchistan (erstwhile India and now in Pakistan), evidence of simple stone-rubble structures for impounding rainwater dates back to the third millennium BC (8). Hundreds of years before the birth of Christ, rainwater collection were already a common technique throughout the Mediterranean and Middle East, used by Egyptians, Palestinians, Iranians, Iraqis, Yemenis, Greeks and Romans(9). In the Negev desert in Israel, tanks for storing runoff from hillsides for both domestic and agricultural purposes have allowed habitation and cultivation in areas with as little as 100mm of rain per year.. Water was collected from roofs and other hard surfaces and stored in underground tanks, or excavated reservoirs (cisterns) with masonry domes (9). In some parts of the Middle East, rainwater was collected from hard surface areas and channeled through vertical shafts to horizontal tunnels (qanars) that in turn led the water to underground reservoirs (22). In addition to the traditional rainwater harvesting techniques found in India, North Africa and the western Mediterranean, there are also examples from Thailand, China, Bangladesh, Nepal, Sri Lanka, Indonesia and the small islands in the Pacific. In sub-Saharan Africa, the collection of rainwater was (and is) practiced using small containers, in among others, most of Southern Africa, Ghana, Kenya and Tanzania. The earliest known evidence of the use of the technology in Africa comes from northern Egypt, where tanks ranging from 200-2000m3 have been used for at least 2000 years many are still operational today (7). Even in Western Europe, historical records show that in many places rainwater was the primary drinking water source for drinking water, the same applies to the Americas and Australia. In all three continents rainwater continues to be an important source for isolated homesteads and farms (11). Rainwater harvesting for domestic water use in modern day Though there is significant evidence of rainwater harvesting in the world historically, it was lost to peoples memory for sometime due to extensive water supply systems which came in place with the urbanization of the world. Potential for rainwater use is wide and there are many ways of capturing the rainwater runoff. In this paper, I would however like to focus more on the domestic usage of rainwater. Alternative sources of domestic water are becoming particularly important in urban areas of the world as urban population is rapidly increasing. Since 1950, the number of people living in urban areas has jumped from 750 million to more than 2.5 billion people. Currently, some 61 million people are added to cities each year through rural to urban migration, natural increase within cities, and the transformation of villages into urban areas(7). Due to the severe challenges of water stress and scarcity issues in the world today, these small stand alone techniques of water supply is becomi ng popular. Urbanization of the world has also changed the way houses are built worldwide and concrete roofing is providing good catchment areas closer to the domestic water users. Plastic and Ferro-cement tanks has also become a good alternative to earthen tanks as reliable, economic and durable means of water cisterns. Rapid urbanization of the cities around the world has also brought forward the faults of the water distribution systems in many parts of the world, especially in the developing countries where people have felt the need to become self sufficient in water supply within their means. As the quality and quantity of ground water is decreasing, rainwater is becoming an alternative source. Urbanization also is bringing together large number of people within smaller areas to live such has flats, apartments, residential complexes etc where rainwater harvesting is becoming a community based approach where the cost of implementation and the benefits are getting shared within th e members of the communities. Rainwater harvesting can be categorized in a number of different ways according to the type of catchment surface used and by implication the scale of activity. Essentially these are either rooftop, ground, or rock with rooftop being most suited to individual household or community water supply, while ground and rock being more geared towards agricultural irrigation. Conceptually, rainwater harvesting catchments can vary in size from the individual house to a river basin Figure Source -http://buildandrebuild.com/rainwater-harvesting-and-you/ Rooftop rainwater harvesting however is a very small percentage of the total rainwater run-off. But as a small scale and domestic activity, this is significant as the production; control and use of these sources are maintained and controlled by domestic users. For arid and semi arid countries, rain-water is often the most readily accessible water source at the community and household level, although distribution of rainfall during the year, and storage necessary for the dry months can provide a problem. Rainwater collected using existing structures has few negative environmental impacts compared to other technologies for water resources development. Rainwater is relatively clean and the quality is usually acceptable for many purposes with little or even no treatment. The physical and chemical properties of rainwater are usually superior to sources of groundwater that may have been subjected to contamination. Rainwater harvesting can co-exist with and provide a good supplement to othe r water sources and utility systems, thus relieving pressure on other water sources. Rainwater harvesting provides a water supply buffer for use in times of emergency or breakdown of the public water supply systems, particularly during natural disasters. Rainwater harvesting can reduce storm drainage load and flooding in city streets. Users of rainwater are usually the owners who operate and manage the catchment system, hence, they are more likely to exercise water conservation because they know how much water is in storage and they will try to prevent the storage tank from drying up.Rainwater harvesting technologies are flexible and can be built to meet almost any requirements. Construction, operation, and maintenance are not labour intensive (7).Rainwater harvesting system also produce beneficial externalities in reducing peak storm water runoff and associated processing cost. Rainwater harvesting as a sustainable water strategy Access of water according to the UN is officially defined as 20 lpd within a 1 km distance from ones dwelling. The UN considers this a minimal standard to which all countries, even low income ones, can aspire. This definition has been critiqued on two counts: (1) 1 km is a considerable distance, especially when carrying water, which is heavy. For many women and girls, who make up the great proportion of water carriers, fetching the family minimum could require several 1 km trips each way a significant barrier to actual access. (2) Climatic variations are not accounted for in the universal definition of access (15). Rainwater harvesting can significantly address this issue and become a sustainable water source across the climatic condition if the management systems are robust and the water collected can be channelized to recharge groundwater. For example, Jordan faces a huge water crisis. Results of a study show that a maximum of 15.5 Mm3/y of rainwater can be collected from roofs of residential buildings provided that all surfaces are used and all rain falling on the surfaces is collected. This is equivalent to 5.6% of the total domestic water supply of the year 2005. The potential for water harvesting varies among the governorates, ranging from 0.023ÃÆ'-106 m3 for the Aqaba governorate to 6.45ÃÆ'-106 m3 for the Amman governorate. The potential for potable water savings was estimated for the 12 governorates, and it ranged from 0.27% to 19.7% (13). Rainwater harvesting can also reduce the dependence on the centralized water supply systems. Mega-Cites worldwide are facing similar challenges of water scarcity and water stress like polluted freshwater resources, overexploited groundwater resources, insufficient or poorly maintained water supply infrastructure systems and insufficient technical and water management capacities (14).Small pockets of water resources within a city are more resilient and can draw on rainwater and groundwater, providing the city with greater flexibility in the face of water shortages, operational failures and natural disasters. History tells us that cultures do not give up until they have exhausted options for survival over the area they occupied for longer period. The Mayan civilization is a case in point, which developed around 3000 years ago in Mesoamerica, and faced recurrent droughts due to solar forcing before it collapsed due to climate deterioration towards the end of the Classic Period. Ancient reservoir technology developed by the Mayan people in the seasonally dry tropics of southern Maya lowlands reveals that rainwater storage was a major source of water supply during the dry season. Reservoirs were constructed, for example, in Tikal to cope with seasonal scarcity of water (16). Rainwater harvesting can also improve the situations of urban flooding. More land area around the world today is getting covered by asphalt and concrete as new roads are laid down to support increasing amount of transport use of urban population. This has lead to the lower seepage of surface water to replenish ground water resources. In the United States alone, pavements and other impervious surfaces cover more than 43,000 square miles-an area nearly the size of Ohio-according to research published in the 15 June 2004 issue of Eos, the newsletter of the American Geophysical Union. Collection of rainwater significantly reduces this stormwater to flow down the sewerage systems of a city. At times, this is effective in controlling urban flooding which happens when too much of water due to precipitation flows down the sewerage system which are not capable of handling the amount does not function properly. Evidences and policies of successful rainwater harvesting around the world- As the world tries out new methods to address the newer problems it face in solving natural resources scarcity issues and which in fact has been a significant factor for human civilization from time immemorial, rainwater harvesting experiments as a source of water is also happening worldwide. Currently there is no US agency that has focus on Rainwater Harvesting and states are rapidly doing their own thing. The H.R. 3598: Energy and Water Research Integration Act which has been passed by the House of Representative in December 2009 which is formulated to to ensure consideration of water intensity in the Department of Energys energy research, development, and demonstration programs to help guarantee efficient, reliable, and sustainable delivery of energy and water resources(32) may promote federal support in rainwater harvesting. Some states of Usa have significantly worked in promoting rainwater harvesting. In October of 2008, the city of Tucson, Arizona became the first municipality in the country to require developers of commercial properties to harvest rainwater for landscaping.   The new measure approved by a unanimous vote by the City Council requires that new developments meet 50% of their landscaping water requirements by capturing rainwater. The new rule went into effect on June 1, 2010. Arizona taxpayers who install a water conservation system after January 1, 2007, and before January 1, 2012, may take a one-time tax credit of 25% of the cost of the system (up to a maximum of $1,000). This can be claimed over multiple tax years, but no taxpayer can receive more than a total of $1000 in credits through this program. Builders are eligible for an income tax credit of up to $200 per residence unit constructed with a water conservation system installed (17). Some government grants in Arizona also have given the scope of funding rainwater harvesting projects within an amount of $5000 (25). The Cincinnati EPA office has instituted a program to give incent ives to homeowners for rain gardens or rain barrels to improve quality/timing of stormwater runoff, rather than promoting a central engineering solution. The City of Austin Water Conservation Program distributes over 250 rain barrels per month to homeowners at a subsidized cost, and provides rebates for the installation of approved cistern systems. Commercial/industrial properties can receive rebates up to $40,000 for the installation of rainwater harvesting and greywater systems. New commercial facilities must install a separate irrigation meter costing between $5,000 and $25,000 unless they can provide 100% of all outdoor water needs from alternate water sources such as rain, grey-water, and air conditioning condensate (26). With Clean River Rewards which is the storm-water utilitys discount program of Portland, helps ratepayers save money and work for clean rivers and healthy watersheds at the same time through storm-water management in individual properties. There is an 100perce nt discount on the onsite storm-water management charges because these actions helps protect the rivers, streams and the groundwater(27).Rainwater harvesting methods are used as sources of water supply in other parts in USA and more and more state governments are coming out to give this method a try. In California, the California Rainwater Capture Act of 2010, would authorize a landowner to install, maintain, and operate, on the landowners property, a rainwater capture system meeting specified requirements. The bill is also known as AB 1834 (35).In California however there is no tax credit given to the people in order to install rainwater harvesting equipments. In New Mexico however there is no mandatory law to install rainwater harvesting in individual houses, but there is a tax credit for NEW Green Buildings, which could include rainwater harvesting. For Build Green New Mexico Gold level, the maximum possible credit is $11,000.00 per house. The North Carolina Department of Environ ment and Natural Resources, Division of Soil and Water has implement Community Conservation Assistance Program has created a voluntary incentive based program for promoting rainwater harvesting and awareness generation educational programmes are in place, yet there is no tax incentives in place. Under this program the landowner may be reimbursed up to 75 percent of the pre-established average cost of the BMP (best management practices). Included in this program are Rainwater Harvesting Systems (36) (37) (38). Around the world, rain water harvesting has many success stories. In Singapore, rainwater harvesting is growing as rapid urbanization is inducing rapid water demand. In Changi Airport, rainwater is collected from the runways which are used primarily for non-potable functions such fire-fighting drills and toilet flushing. Such collected and treated water accounts for 28 to 33% of the total water used, resulting in savings of approximately S$ 390,000 per annum. In India, direct recharge of rainwater into the ground (40) resulted in groundwater level increases of up to 5 to 10 metres in just two years. Water scarcity problems in Indonesia, has made government introduce a regulation requiring that all buildings have an infiltration well. The regulation applies to two-thirds of the territory, including the Special Province of Yogyakarta, the Capital Special Province of Jakarta, West Java and Central Java Province. It was estimated that if each house in Java and Madura had its own infiltra tion well, the water deficit of 53% by the year of 2000 would be reduced to 37%, which translates into a net savings of 16% through conservation. UNICEF is working with communities in Alor in Indonesia and the communities has a very positive response towards this effort (39).In Tokyo, Japan rainwater and reclaimed waste water is used to address water demand in emergency cases. There are 850 facilities for rainwater use in Tokyo. Since reclaimed wastewater use has several benefits, a huge water volume has been utilized for various purposes such as washing; water-cooling, toilet flushing, waterway restoration and creation of recreational waterfront (30).There are many case studies and success stories, feasibility studies on rainwater harvesting methods and uses in the world today. An exhaustive list of all of them is beyond the scope of this paper. International organization for promoting sustainable environmental strategies like UNEP are growingly focusing on this method as to cater water needs of communities to attain the objectives of Millennium Development Goals. Poorer countries in Africa and Asia are experimenting on harvesting rainwater for various human uses for a long time now in order to answer some of the persistent water problems plaguing human lives in these continents. Evaluation of rainwater harvesting as a water resource- As rainwater harvesting is emerging in many regions of the world as a sustainable means of addressing short term and long term water scarcity, it is critical to understand the robustness of the system. Purity of rain water is in question when there are instances of acid rain all around the world. Growing air pollution in urban areas also pollute the rain before it falls and therefore rainwater harvesting requires treatment mechanism to make the water fit for human consumption. Rainfall intensity and the number of dry days preceding a rainfall event significantly affects the quality of run-off water from the catchment systems. Presence of fecal coli form and other microbiological contaminants, zinc concentration due to the material used in roofing are some of the shortfalls of rainwater harvesting (41). Household water management practices where rainwater is used as non-potable household use and the limited water supplied by the central water service system as potable water source can be a good alternative. Newer technological developments can easily solve these problems of contaminants in rainwater though it may significantly increase the cost of the water. Household level water catchment areas are often small and it is increasingly smaller when we think of urban areas. Moreover, as people around the world prefer to stay apartments, access to individual roofs for each water consumer is impossible. But this also gives the scope of community involvement and shares the cost. Small involvements like managing a rainwater catchment in a building can bring in greater differences in how people think about the water availability. It becomes educational and it brings in awareness which translates in how we look towards the way we use water in our daily lives. People understands solutions of the problems they face better than analysis of their problem, when solutions are within their reach, they implement them. In the evolution of human civilization, it can be studied tha t humans have addressed their needs in small measures which together as brought in changes in they we live out life today. Popularizing rainwater harvesting requires significant push by the governmental institution. Water till date is used as a free good in many parts of the world and people generally do not have the mental set up to invest for water services and thinks that it is the responsibility of the government. Interestingly in some states of USA like Utah, Colorado and Washington, catching rain water was against the law as it reduces the water catchment area for downstream users if water is taken in up stream. Rainwater harvesting was possible in these states if the individual user goes through the process of gaining a state water right. With the growing problems of water scarcity in these regions, governments are slowly taken small yet bold steps in legalizing rain water harvesting by domestic users. Colorado is taking baby steps towards legalizing rainwater collection. Senate Bill 80 was signed by the Governor on 4/22/09 and becomes law on July 1, 2009. It allows rural catchment (Senate Bill 80 ), but still has some hurdles for those that want to move forward (42). The Department of Ecology of the State of Washington, on October 12, 2009 issued an Interpretive Policy Statement clarifying that a water right is not required for rooftop rainwater harvesting (43).  In Utah, the state passed Senate Bill 32 in 2010 which permits rainwater catchment for maximum capacity of no more than 2,500 gallons. There are several other restrictions, but the state engineer must grant the permit if all the conditions are met. In countries, around the world especially India and China which are experiencing rapid industrial developments, rainwater harvesting is also becoming a feasible policy advice. In the 11 Five Year Plan of the Government of India, rainwater harvesting is taken into consideration where sources of groundwater are limited. The plan stress that restoration and building of tanks and other water bodies along with rainwater harvesting structures for recharge and for direct colle ction at community and household levels constitute an attractive option. The Central Government should support the states for tapping the maximum external assistance for this purpose, a part of the assistance could be shared by the Centre as decided in the case of the external assisted Water Bodies Restoration Programme wherein 25% grant of the project cost is passed on to the states (45). The Water law of the Peoples Republic of China was promulgated on Oct.1 2002, This is the law concerning the water resources in a national scope, which pointed out definitely: the national government encourages citizens to use rainwater and tiny salt water for the purposes of harvesting, exploitation and utilization in regions short of water resources.(46) For promoting the development of rainwater utilization, the National Construction Department announced the Chinese ecosystem residence technique valuation manual in 2001 and updated it three times in the following three years, each edition formu lating content about rain water utilization (47).

Othello Seminar Essay -- essays research papers

The Theme of Love In William Shakespeare's Othello the Theme of Love is very important. The main themes conveyed are: Love can be used against you/ love can be manipulated, and love is blinding (unconditional love). The theme of love can be used against you is best shown in Othello and Desdemona, Cassio and Bianca, Roderigo and Desdemona, and Iago, Roderigo, and Brabantio. The theme of love is blinding is best shown in Desdemona and Othello, Emilia and Iago, and Brabantio and Desdemona. Love can be used against you/ Love can be manipulated. Iago uses Othello's love for Desdemona against him. Iago hints to Othello that she deceived her father so she could deceive him. "She did deceive her father, marrying you, and when she seemed to shake, and fear your looks, She loved them most." (III,iii, 204-206) Like human nature is Othello goes through events which now have answers, "She's gone: I am abused, and my relief must be loathe her. O curse of marriage, That we can call these delicate creatures ours And not their appetites! I had rather be a toad And live upon the vapour of a dungeon Than keep a corner in the thing I love For other's uses." (III,iii, 264 - 270) Othello is getting angry: "Villain, be sure thou prove my love a whore; Be sure of it: give me the ocular proof," (III, iii, 356-357) Othello hears Iago's predictions: "All my fond love thus do I blow to heaven: ‘Tis gone. Arise black vengeance, from the hollow hell!" (III, iii, 442 - 443) Othello believing Iago: "Damn her, lewd minx! O damn her, damn her! Come go with me apart." (III, iii, 472 - 473) She then tells him she is a virgin. "No, as I am a Christian. To preserve this vessel for my lord From any other foul unlawful touch, Be not to be a strumpet, I am none." (IV, ii, 82 - 84) Desdemona then turns to Iago. "O good Iago, What shall I do to win my lord again? Good friend, go to him; for, by this light of heaven, I know not how I lost him." (IV, ii, 148 - 150) Othello feels guilty because he found out she was innocent. "Soft you; a word or two before you go. I have done the state some service and they know it: No more of that. I pray you in your letters When you shall these unlucky deeds relate Speak of me as I am: nothing extenuate, Nor set down aught in malice. Then must you speak of one that loved not wisely, b... ...from the Moor./ My wayward husband hath a hundred times/ Wooed me to steal it; ... I'll have the work taken out, / And give't Iago. / What he will do with it, heaven knows, not I: / I nothing, but to please his fantasy." (III, iii, 287 - 296) Emilia's love blinds her from Iago's true nature. She disregards his vulgarness towards women. She also disregards how badly he treats her. "A good wench! Give it me." (III, iii, 311) "You rise to play and go to bed to work." (II, i, 114) Brabantio is blinded by love for his daughter. He believes that she is an innocent child and would never marry ‘the Moor'/Othello of her own free will. He is so angered by the imagery that Iago gave him, he wants Othello killed. "Damned as thou art, thou hast enchanted her./ For I'll refer me to all things of sense,/ If she in chains of magic were not bound .../ So opposite to marriage that she shunned/ the wealthy curled darlings of our nation, / Would over have .../ Run from her guardage to the sooty bosom? Of such a thing ... to fear not to delight." (I, ii, 63 - 71) "Lay hold upon him: if he do resist, Subdue him, at his peril." (I, ii, 80 - 81)

Body scans and Bottleneck case Essay

a. How long does it take for a patient to go through the process? 19.5 mins b. What is the labor content for the nurse and technologist? For nurse is 16 mins, as for technician is 6.5 mins c. What resource is the bottleneck? Nurse’s ten minutes process after the CT scan d. What is the capacity of the process? One patient for 19.5 mins, 3.08 patient per hour. e. What is net margin per hour? $1,301/ hour ((3.08*500)-(35+50+50*3.08)=1,301) 3. What changes might you make in the conï ¬ guration of CT scan rooms and waiting area to improve some of the task times? †¢ After the patient located, ask he or she to change their to patient’s surgery scrubs, so nurse doesn’t really need to changing linens and clean room; also improve CT scan’s quality. †¢ Clear signs on waiting room and CT scan room may guide patients naturally. †¢ Attach a contrast auto-reï ¬ ll machine to the CT scan machine, so the reï ¬ ll step may be eliminated. †¢ Instead of returning patient, direct and say wish you all the best to the patient. 4. How might specialization be used to reduce the burden on the bottleneck, and hence improve throughput? †¢ On the old scanner, I think its bottleneck is CT scan step. Machine takes 17 minutes to complete the scan. Therefore, machine’s improvement will be helpful †¢ Since the old scanner needs more time on scan process, I think it’s possible that the nurse can use this 17 minutes to locate, move and put IV on next patient in order to increase the whole procedure and to decrease waiting time. †¢ As question 3, attach a contrast auto-reï ¬ ll machine to the CT scan machine, so the reï ¬ ll step may be eliminated. †¢ Instead of returning patient, direct and say wish you all the best to the patient. †¢ Add some hospital volunteers on patients moving and returning may allow nurse to help next patient.3

Essay on Violence is the Enemy of Today’s Youth - 884 Words

Violence is the Enemy of Today’s Youth When a child observes daily occurrences of violence across: news broadcast, radio, and public incidences, why society is so violent should not be the question, but how society can decrease youth violence should be explored. Today’s youth has an overwhelming burden to bear. Violence has increased in society and youth often are exposed to situations that end in violent acts. The family dynamic has changed significantly in the last 40 years: with increased divorce, single parent households, and blended families the variability for children to be unsupervised allows for increased exposure to violence as well as expressing violence. Societal acceptance of violent acts has also opens the door for children†¦show more content†¦Children will emulate what they see; one example of how violence is perpetuated in families. The cycle of abuse and violence regularly starts at home. Secondly, technology and media has invaded every facet of society. Most American homes have cable or satellite television, with hundreds of channels for children to choose from. Many of these channels have explicit warnings that have become like white noise, recurrently it is not notice because society has grown accustom to seeing these warnings. Gaming systems have become the best friend to adults and children alike. Video games are frequently violent. When violence is viewed over and over, one will get use to those visions and they become normal to see. Music lyrics and videos also commonly depict violence as glamorous and cool. When kids or young adults are not getting the attention and approval they seek from adults in their life, they turn toward other avenues to have those needs met. The internet has a host of opportunities to view repeated acts of violence. (75%) of 8-18 year olds have 13 hours of media exposure a day. (Foresman, 2010) That is more than average adult’s works. 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